Targeting New Shooters

The continued decline of participants in the shooting sports industry has brought to focus the emergence of women participation in the sport. Women have been practically neglected in the absence of an organization which would recognize their abilities in the shooting business. However, the formation of the Women’s Shooting Sports Foundation has recently given more attention to their cause.

With the traditional market leveling off, the shooting sports industry is shifting its efforts to address the growing women’s market and other new participants.

women shooting sports

[Read more…]